.Article Perspectives: 15.Ever asked yourself exactly how an electrical engineer ends up operating an influencer advertising system? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Program.Key takeaways:.Why exchanging formulas brought about solitude (as well as an occupation pivot).The magic formula: authenticity + congruity = influencer success.B2B influencer advertising in Asia: It's happening, yet little by little.AI influencers: Cool, but most likely will not change your BFF's Instagram.The settlement issue beleaguering influencer advertising and marketing (as well as just how Partipost is handling it).Enjoyable fact: Jonathan's papa expects Mondays. Yes, you review that right.Profits: The influencer advertising and marketing landscape is actually evolving quicker than you can state "swipe up." From micro-influencers to AI avatars, the activity is modifying-- but credibility still reigns supreme.So, before you write off that pal along with 200 followers as "certainly not important," bear in mind: in the world of nano-influencers, your bestie might merely be actually the upcoming huge trait.Listen for additional influencer understandings and also possibly grab a tip or two for your own Instagram activity!